Hello, I'm Kwaku Ayesu! I’m a Human-Computer Interaction (HCI) researcher and product designer with a strong foundation in interaction design. I specialize in conducting and synthesizing qualitative, quantitative, and behavioral research—leveraging methods such as interviews, surveys, and A/B testing—to deliver insights that influence design, strategy, and business outcomes.I translate complex findings into compelling narratives and actionable recommendations that align with organizational goals, framing both customer and commercial value. Adept at communicating insights to a wide range of audiences, from cross-functional teams to senior leadership.I thrive in collaborative, fast-paced environments, partnering with Design, Product, Engineering, and Content to champion user-centered solutions. Skilled in rapid prototyping with tools like Figma and Adobe Creative Cloud, I drive iterative design processes and scale research practices that foster a shared, customer-first mindset across organizations.